Zara: A Business Case Study
Zara is one of the world’s biggest fashion brands; but it’s not just fashion, it’s fast fashion. It has made one of its founders the 2nd wealthiest man in the world.
From humble beginnings in 1963 (with the first Zara store in 1975), its founders Amancia Ortego and Rosalía Mera, have grown their company into a multi-million dollar global empire. Zara is a global business competing on the stage for fast fashion. We consider this business as part of the HSC Syllabus for Business Studies examining Zara’s approach to operations, marketing, finance and human resources.
It includes various worksheets and links to relevant videos and websites for further study. - Contents - Introduction - Operations - Marketing - Finance - Human Resources - Bibliography - Appendices - Glossary of Key Terms - Worksheets
About the Author Sharyn Owen was a retired teacher who spent 13 years teaching Business Studies at Independent Schools in NSW. Her most recent role was the Lead Business Studies Teacher at Arden Anglican School in Epping. Before beginning her second career, Sharyn was a Chartered Accountant working in both public practice and industry. She held a number of Senior Finance positions within ASX listed telecommunication companies.